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Published: 07-Feb-17
RSS: What It Can Do to Send Traffic to Your Site
Can you use RSS to send traffic to your site? Definitely! RSS has become the format of choice in terms of news and article delivery. It is also changing the way we view web content, as more and more publishers and website owners are using RSS to syndicate content. Furthermore, it's also a way for people who regularly go online to stay current and informed. What is RSS? RSS is a group of Web-feed formats that are used online to post or publish content, particularly those that are regularly updated. These include podcasts, blogs and news. The RSS document itself is called a feed or channel. Depending on the source, a feed can be a full text or just a summary. RSS makes it possible for visitors who visit certain sites regularly to subscribe to a feed. That way, they get updates immediately, without the need to actively seek out the new entries on their own. RSS feeds may be read with the use of an RSS reader or aggregator, software especially designed to process the content. Using RSS to obtain web traffic It's not rocket science but using RSS to send traffic to your website will require a few strategies and some effort. However, all that hard work can be translated into website popularity, a high volume of traffic and even profitability. Consider these factors to ensure that you'll be able to utilize this tool successfully: Fresh, updated content RSS exists for the sole purpose of updating regular visitors. Don?t use this tool if you can't produce new content or stories on a regular basis. If you're the type who blogs once a month, for example, RSS isn?t the right vehicle for you. Visitors who subscribe to an RSS feed do so because they want the latest. They'll appreciate the new stuff you post online, particularly if it's not some rehashed topic you've already written about the week before. Syndication This is a simple matter of having your RSS feeds appear on other people's websites and still get backlinks to your site. Syndicating your feed will require a few technicalities but the use of software will fix that easily. An advantage to syndication is that you are not limited to having your stories appear on only one site. With syndication, you can link with multiple websites and make use of the traffic already inherent in that site. Let's put the word out there for your RSS feed We suggest you go with the most popular indexing sites, such as Google Reader and MyYahoo! Once you submit your RSS post to these sites, they will send electronic crawls to check your site or blog for updates. Check with Google and Yahoo! for a guide on how to start submitting your posts. You can also sign up for a membership with RSS service sites such as Delicious, Digg, Netscape and Reddit. It's not a matter of choosing which of these sites to join because you'll want to ensure you send your posts to all of them. You'll expose your post to more people that way and send a higher volume of traffic to your site. If you post in only one or two, you will be limiting yourself needlessly. As you can see, RSS has the potential to give you serious web traffic, provided you use it correctly. If you want to learn more about specific techniques, go and get 'The Barking Video #9: RSS' from You'll find all you need to know to use RSS to send traffic to your site and avoid common mistakes regarding the use of this wonderful tool.

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Republished with author's permission.